Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

5 ways PR Professionals can (and should) use Twitter’s Vine App

Vine

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.

A lot of the social media conversations this month revolve around Twitter’s new Vine app. If you search #vine or #vineapp on Twitter you are not only going to find personal tweets from users utilizing the app to showcase how they crafted a flawless, vegan, gluten-free sandwich. Quite the opposite in fact, you’ll find that over 1/3 of the first 15 tweets are about how Vine can be used for a myriad of marketing communications strategies.

With the recent explosion of Vine onto the social media scene, many have related its practical uses to creating brand awareness and marketing communications, but it has yet to be spelled out as to how public relations professionals can use the app to benefit their clients or agency. Here are 5 suggestions for those wishing to make the most of the app that is quite literally, growing more popular by the day.

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March 7, 2013 Posted by | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Public Relations (PR), Social Media, Strategies | , , , , | Leave a comment

Unveiled today, Twitter’s Advertising API — What does it mean for brands?

Twitter's Mobile Reach

Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time.  In short it means advertisers will have more control of their Twitter ad campaigns. Continue reading

February 20, 2013 Posted by | 1, Advertising, Digital, Interactive, Internet Marketing, Marketing Trends, Measurement, Return on Investment (ROI), Social Media | , , , , | Leave a comment

Social Media Etiquette Series, Part II: Twitter

Twitter IconThough our vehicles of communication have changed, proper etiquette remains a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In the first post of the series, we offered suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. In this second post of the series, we will offer the etiquette guidance to follow for your Twitter presence. Continue reading

April 7, 2011 Posted by | Social Media, Strategies | , , , , , , , | 2 Comments

10 Tactics to Acquire More Twitter Followers

Twitter FollowersIn the past year Twitter use has exploded and is rapidly becoming an essential business marketing tool. Millions of people and companies have utilized Twitter to gain exposure, brand recognition, and maximize online marketing. Almost every successful brand has a powerful Twitter presence, but the magic question is: How do they obtain—and maintain—so many loyal and qualified followers?

Whether seeking to increase your following personally, or for your business or brand, there are several strategies for building a successful Twitter account and an invaluable online marketing tool. Continue reading

February 10, 2011 Posted by | Online advertising, Return on Investment (ROI), Social Media, Strategies | , , , , , , , , | 1 Comment