Surveying existing and potential customers is an excellent way to learn their needs and priorities. The information received can then be used in the development of your business and marketing plan. The questions you ask, and the way you ask them, are very important in capturing information that is actionable and can then be used to increase sales and profits.
In order to get the best actionable results from a survey, thorough planning is required. Before a survey is conducted, consider the following questions: Continue reading