Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Unveiled today, Twitter’s Advertising API — What does it mean for brands?

Twitter's Mobile Reach

Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time.  In short it means advertisers will have more control of their Twitter ad campaigns. Continue reading

February 20, 2013 Posted by | 1, Advertising, Digital, Interactive, Internet Marketing, Marketing Trends, Measurement, Return on Investment (ROI), Social Media | , , , , | Leave a comment

Matching Your Social Media Goals With Your Business Objectives

Social Media Spelled Out

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”  These questions aren’t easily answered because there is no one-size-fits-all approach. Our advice varies depending on the industry and its regulation restrictions, the size and culture of the company, and many other important factors.   Continue reading

February 14, 2013 Posted by | 1, Business Development, Interactive, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies, Website | , , , , , , , | 1 Comment

Smartphone Photography In Focus

Smart Phone PhotographerThis year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach. In our social media bootcamps we stress the importance of providing a behind-the-scenes glimpse of each company to showcase their brand’s personality. This type of personalized access has proven to increase engagement with customers and fans. A great way to provide this access is by sharing candid photographs of your team at work, participating in community involvement projects or company social functions. The missing piece is how to capture those candid moments successfully, without the benefit of having a full-time photographer following you around. Continue reading

February 7, 2013 Posted by | Interactive, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , , | 1 Comment

Keys to Successful Hashtag Usage

Flaming HashtagHashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places.  You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc.  So what is a hashtag and how do you successfully implement this tactic for your brand? Continue reading

January 24, 2013 Posted by | 1, Branding, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends | , , , , , , | 1 Comment

The Evolution of Social Advertising

Are you reaching your audience via social media?Facebook, the world’s largest social network, achieved 1 billion users in September 2012.  Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?

That decision was made by General Motors (the third largest advertiser in the U.S.) this past May, when the company pulled its ad campaigns from Facebook (Washington Post).  GM found that in the end, their $40 million spent on advertising with Facebook was ineffective. (Wall Street Journal).

In response to GM’s move, Ford affirmed their beliefs in Facebook advertising by tweeting, “It’s all about execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.” (Business Insider)

User engagement is the name of the game and it is why Facebook is implementing a new style of advertising called “social advertising” which has the potential to make Facebook ads more effective.

Continue reading

January 3, 2013 Posted by | 1, Advertising, Digital, Interactive, Interactive Trends, Internet Marketing, Measurement, Metrics, Mobile Marketing, Online advertising, Return on Investment (ROI), Social Media | , , , | 1 Comment

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