Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Social Media Etiquette Series, Part II: Twitter

Twitter IconThough our vehicles of communication have changed, proper etiquette remains a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In the first post of the series, we offered suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. In this second post of the series, we will offer the etiquette guidance to follow for your Twitter presence. Continue reading

April 7, 2011 Posted by | Social Media, Strategies | , , , , , , , | 2 Comments

Social Media Etiquette Series, Part I: Facebook

Facebook iconWith all the technological advances at our fingertips, proper etiquette is still a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In this first post, we offer suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. Continue reading

March 3, 2011 Posted by | Social Media, Strategies | , , , , , , , | 1 Comment