Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

The Common Crisis: Every Word Matters

When every word matters

The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.

We continue to see this played out on the national stage almost daily and our ‘quiz’ below looks at some recent examples. Continue reading

July 25, 2013 Posted by | 1, Crisis Communication, Digital, Public Relations (PR), Social Media | , , , , | Leave a comment

To Buy or Not to Buy – The Twitter Debate

More often than not, we are able to understand and present both sides of an argument, allowing our audience to make their own decision about the correct path to follow. There are rare instances when the negatives of a certain topic grossly outweigh any perceived positives, making it difficult to present an unbiased debate. The policy of purchasing Twitter followers, in our opinion, is one such case.

Continue reading

September 20, 2012 Posted by | Digital, Interactive Trends, Social Media | , , , , , , , , , | Leave a comment

Managing brand reputations in an era of friends, fans and followers

Facebook "Like"A growing percentage of your customers have become online journalists, reporting their experiences using your brands in their social networks. Are you listening to what they are saying and responding to their suggestions?

 Social media can provide valuable insights about your customers and their brand preferences. To learn more, check out this article published in Inside Tucson Business by Caliber’s CEO… Continue reading

May 19, 2011 Posted by | Customer Service, Social Media, Strategies | , , , , | 1 Comment

Social Media Etiquette Series, Part II: Twitter

Twitter IconThough our vehicles of communication have changed, proper etiquette remains a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In the first post of the series, we offered suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. In this second post of the series, we will offer the etiquette guidance to follow for your Twitter presence. Continue reading

April 7, 2011 Posted by | Social Media, Strategies | , , , , , , , | 2 Comments

Social Media Etiquette Series, Part I: Facebook

Facebook iconWith all the technological advances at our fingertips, proper etiquette is still a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In this first post, we offer suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. Continue reading

March 3, 2011 Posted by | Social Media, Strategies | , , , , , , , | 1 Comment