Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or television. Reporters are bombarded with story ideas and, along with their editors; they must sift through the story suggestions (not to mention cover the stories that are banging at their doors) and find the ones newsworthy enough to follow.
The truth is there’s no magic formula and there’s no guarantee. At Caliber, we never make a promise that’s out of our hands to deliver, but we pride ourselves on taking the right steps to guarantee the best possible outcomes for our clients. Several important elements make up the earned media equation. Knowing how to write a good release, strategically planned timing, targeting the right media and creating the right messages are all factors that must be carefully executed. Continue reading
We hate to break it to you, but the days of “Dear Media Outlet” with an attached press release are long gone. Generalized follow-up emails to journalists are quickly deleted. In today’s world of public relations, the traditional pitch to journalists is becoming outdated altogether. Now that social media and blogging have consumed our online agendas, PR specialists must take this into consideration. If you haven’t already heard, participation via social networking is the new pitch. Likewise, creating a personal pitch that will catch a blogger’s attention is the key to successfully sharing your news. If executed correctly, not only will your story get published, but your credibility among the blogger community will undoubtedly increase.
PR practitioners have come to realize that bloggers can be some of the best and most responsive sources, when the pitch and follow-up are implemented genuinely and strategically. Every PR professional has his or her own unique process for creating a great pitch, but there are certain guidelines for pitching to bloggers, in particular, that tend to yield the most successfully receptive results. Continue reading