Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or television. Reporters are bombarded with story ideas and, along with their editors; they must sift through the story suggestions (not to mention cover the stories that are banging at their doors) and find the ones newsworthy enough to follow.
The truth is there’s no magic formula and there’s no guarantee. At Caliber, we never make a promise that’s out of our hands to deliver, but we pride ourselves on taking the right steps to guarantee the best possible outcomes for our clients. Several important elements make up the earned media equation. Knowing how to write a good release, strategically planned timing, targeting the right media and creating the right messages are all factors that must be carefully executed. Continue reading