Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

STUDY: The State of Social Marketing 2012 – 2013

Survey

Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you. Simply because one tactic worked well when you first launched your social initiative does not guarantee that success will continue. It is imperative that social marketers are always learning and planning for the next wave of social media consumers.

In a recent survey by the Pivot Conference, 181 professional social marketers offered their opinions of the current state and future of social marketing. The results of this survey are always enlightening, and from 2012 to 2013, several trends emerged that warrant closer examination. Continue reading

June 13, 2013 Posted by | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Marketing Trends, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies | , , , , , , | Leave a comment

Is Social Media Right for Your Business?

Social mediaSocial media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium.

Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect? Continue reading

September 15, 2011 Posted by | Social Media, Strategies | , , , , , , | 1 Comment