Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

7 Tips For Mastering the Vine App

Vine MakingThe hottest app in social media, arguably, is the Vine.  Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. Just last week, director James Mangold released a six second teaser for The Wolverine movie via Vine—an audacious move that testifies to the power of the app’s communication possibilities. Not everyone is churning out award winning Vine content. We are all learning as we launch Caliber’s Vine account and we’ve pulled together some of our favorite tips to share with you.

You’ve downloaded the app, now how do you create an effective message in just six seconds? Continue reading

April 4, 2013 Posted by | Interactive, Interactive Trends, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , | Leave a comment

Social Media Etiquette Series, Part II: Twitter

Twitter IconThough our vehicles of communication have changed, proper etiquette remains a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.

In the first post of the series, we offered suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path. In this second post of the series, we will offer the etiquette guidance to follow for your Twitter presence. Continue reading

April 7, 2011 Posted by | Social Media, Strategies | , , , , , , , | 2 Comments