Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Don’t Just Host an Event, Socialize It!

Social Media can globalize a local event.

Social Media can globalize a local event.

Like many of you, our team regularly attends conferences, presentations, tradeshows,  and seminars, many which feature talented speakers who share valuable content. Yet at times event organizers underutilize social media tools that would increase the event’s exposure and reach a broader audience.

Organizers are tasked with a laundry list of responsibilities and this aspect is easily overlooked or viewed as a “nice to have” rather than a “must have” service. To prevent this situation from happening at your next event, we’ve created a checklist to efficiently ensure maximum impact, engagement and reach. Continue reading

June 27, 2013 Posted by | 1, Low-Cost Marketing, Social Media, Strategies | , , , , , , , , , | Leave a comment

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

Get the Most From Your Next Twitter Chat

Twitter ChattingThe “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives. Continue reading

April 11, 2013 Posted by | 1, Blogging, Business Development, Customer Service, Interactive, Interactive Trends, Public Relations (PR), Public Relations Trends, Social Media | , , , , , , | 1 Comment

Will the Hashtag Enhance Facebook Marketing?

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Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future.  Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more! Continue reading

March 21, 2013 Posted by | 1, Advertising, Interactive Trends, Marketing Trends, Public Relations (PR), Social Media, Strategies | , , , , , | Leave a comment

Keys to Successful Hashtag Usage

Flaming HashtagHashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places.  You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc.  So what is a hashtag and how do you successfully implement this tactic for your brand? Continue reading

January 24, 2013 Posted by | 1, Branding, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends | , , , , , , | 1 Comment