Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Buffalo Exchange – A Social Media Case Study

Michelle Livingston, Marketing Director for Buffalo Exchange

Michelle Livingston, Marketing Director for Buffalo Exchange

On the never-ending hunt for successful and local social media case studies, I decided to ask friend and peer Michelle Livingston to participate in a little Q&A with CaliberPulse.

As Marketing Director since 1999, Michelle Livingston has been overseeing marketing, advertising, graphic design, public relations, promotions and the online presence for Buffalo Exchange, a national chain of hip resale clothing stores based in Tucson. Michelle has participated in the impressive growth of Buffalo Exchange to 36 stores and 2 franchises in 13 states, with $56.3 million a year in sales.


Currently Buffalo Exchange has 5,414 MySpace friends, 3,606 Facebook Page fans, 1,193 Twitter followers and 222 Flickr photo favorites posted by other members.

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September 22, 2009 Posted by | Case Studies, Social Media | , , , , | Leave a comment