Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

153719340

Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Facebook Timeline for Brands, Ready or Not, It is Here!

Caliber Timeline Cover

 Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page.  We’ve pulled together a list of the top five changes to brand pages:

 

  Continue reading

April 6, 2012 Posted by | Branding, Interactive Trends, Social Media | , , , | Leave a comment

Recent Changes on WordPress: Don’t Mess with My Branding!

WordPress on iPhoneWhen delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company’s logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand? Continue reading

April 14, 2011 Posted by | Blogging, Branding, Digital, Website | , , , , , , , | Leave a comment