Unveiled today, Twitter’s Advertising API — What does it mean for brands?
Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time. In short it means advertisers will have more control of their Twitter ad campaigns. Continue reading