Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Matching Your Social Media Goals With Your Business Objectives

Social Media Spelled Out

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”  These questions aren’t easily answered because there is no one-size-fits-all approach. Our advice varies depending on the industry and its regulation restrictions, the size and culture of the company, and many other important factors.   Continue reading

February 14, 2013 Posted by | 1, Business Development, Interactive, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies, Website | , , , , , , , | 1 Comment

Are You Practicing Anti-Social Media?

Don't have a one way conversation.There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.

A key component for brand survival in the digital world is embracing the spirit of the medium. To be relevant and valued by a digital audience, social media messaging must be current and engaging.

Continue reading

October 27, 2011 Posted by | Branding, Social Media, Strategies, Website | , , | 1 Comment

No More .com – Brand Your Own Domain Name

WWWICANN, the body that coordinates Internet names, has approved one of the biggest changes ever to the Internet’s domain name system. The change will allow companies/brands to own their own name after the dot—rather than using .com or .org. Effective January 12, 2012, companies will be able to create URLs with a branded touch, such as .nike, .mtv, or .newyork. Continue reading

July 21, 2011 Posted by | Branding, Website | , , , , , , | 1 Comment

Mobile Websites: A Must

Southwest's mobile websiteWith smartphone usage growing exponentially, it is important to consider developing a mobile site to make accessing your website information easier for smartphone owners. Most often, those who visit a website from a mobile device know exactly what they’re looking for, which gives you the opportunity to simplify your website featuring its most relevant “on the go” (or quick reference) content. Mobile visitors will appreciate the simplicity and ease of navigation of a mobile site. Continue reading

July 7, 2011 Posted by | Interactive, Mobile Marketing, Search Engine Marketing (SEM), Website | , , , , , | Leave a comment

Recent Changes on WordPress: Don’t Mess with My Branding!

WordPress on iPhoneWhen delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company’s logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand? Continue reading

April 14, 2011 Posted by | Blogging, Branding, Digital, Website | , , , , , , , | Leave a comment