Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

AP Stylebook – The Only Constant is Change

158684586Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press declared that “over” is now an acceptable substitute for “more than” when indicating greater numerical value. Apparently the AP had more change in store. Continue reading

May 1, 2014 Posted by | Copy Editing, Media Relations, Public Relations (PR), Public Relations Trends, Traditional Media | , , , , | Leave a comment

The Newspaper Business Continues to Evolve as Digital Media Grows

Today's Newsroom

In two very different newsrooms in two very different cities, digital media is stepping in to help “old media” compete in the new world of news content and delivery.

Recently, in an effort to stay afloat while facing reduced advertising earnings and fewer subscriptions, the Chicago Sun-Times cut its entire photography staff. The paper will now rely on freelance photographers or reporters who have been trained to shoot their own images and videos with smartphones.

This week the Arizona Daily Star joined many newspapers across the nation, as it announced the elimination of its website comment section in favor of a new commenting system via Facebook. The reason for this change appears to be two-fold. First, it limits complete anonymity by posters, which should lead to a more civil discussion of the news. Secondly, by mandating that commenters login via Facebook, the Star streamlines the process of having its stories shared on social media.

At Caliber we believe these are interesting developments that all industries and organizations should take note of and here’s why:

  • No longer are we living in the days where the only photos used in newspapers come from the professionals. If a major paper like the Sun Times is accepting photos from reporters on the scene with smartphones, then it stands to reason that “amateur” but compelling images from citizens, businesses and organizations have a much better chance of seeing their way into the online pages of major daily newspapers.
  • All businesses and organizations who thought Facebook was a secondary application for media interaction should rethink that position. If a newspaper is going to open the funnel of Facebook to gather comments, think of the power of an organization’s friends and followers to join that conversation and, in some instances, drive the post-publication narrative around the news!

It is imperative to closely follow media trends like these, connect the dots and fully comprehend the  opportunity or challenge they may create for your business.

June 20, 2013 Posted by | 1, Arizona, Digital, Interactive, Media Relations, Public Relations Trends, Social Media, Strategies | , , , , , , , , , | Leave a comment

Get the Most From Your Next Twitter Chat

Twitter ChattingThe “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives. Continue reading

April 11, 2013 Posted by | 1, Blogging, Business Development, Customer Service, Interactive, Interactive Trends, Public Relations (PR), Public Relations Trends, Social Media | , , , , , , | 1 Comment

A PR Professional’s Best Friend: HARO

HARONewspaper layoffs; One reporter on three beats; The journalism landscape has changed and the practice of public relations has to change with it. These days getting a lead story comes down to relationships. Or, does it? Perhaps it comes down to seeing the right lead at the right time, to putting yourself and your client in the way of opportunity. PR pros must be more “plugged in” than ever before. HARO will help.

HARO, or Help A Reporter Out, has changed the way public relations professionals pitch journalists. Over 5,000 journalists nationwide use HARO to locate experts for on-air interviews, article quotes, and more via an email blast distributed to over 56,000 resources three times a day. The best part: HARO is free. Continue reading

March 31, 2011 Posted by | Media Relations, Public Relations (PR), Public Relations Trends, Strategies | , , , , , | 1 Comment

Press Releases Deserve Search Engine Optimization Too

wwwA press release is often considered a tool used to inform members of the media about an event, update, or new information that would make a useful story for their readers. While this is certainly true, a press release is also content on the internet that can be used to draw people searching for certain keywords and phrases to your website. Search engine optimization (SEO) isn’t just for the text embedded in a website. All communications, including press releases, can be “tagged” with key words to receive priority placement in organic searches and therefore drive users to your message and content. A press release can be optimized for searches by including key words and phrases and adding relevant links to the text. Continue reading

March 29, 2011 Posted by | Public Relations (PR), Public Relations Trends, Search Engine Optimization (SEO) | , , , , , , , , | 6 Comments