Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

New Facebook Features

Facebook icon

The most intriguing element of  social media management is the ever changing nature which keeps social media marketers on their toes.  We are constantly learning and adapting our social media strategies to best serve our clients.  So far 2013 has been full of changes for social media giant Facebook, including a logo redesign.  Here are 5 of the most recent changes that are likely to impact Facebook brand pages. Continue reading

April 25, 2013 Posted by | 1, Interactive, Mobile Marketing, Online advertising, Social Media | , , , , , | Leave a comment

7 Tips For Mastering the Vine App

Vine MakingThe hottest app in social media, arguably, is the Vine.  Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. Just last week, director James Mangold released a six second teaser for The Wolverine movie via Vine—an audacious move that testifies to the power of the app’s communication possibilities. Not everyone is churning out award winning Vine content. We are all learning as we launch Caliber’s Vine account and we’ve pulled together some of our favorite tips to share with you.

You’ve downloaded the app, now how do you create an effective message in just six seconds? Continue reading

April 4, 2013 Posted by | Interactive, Interactive Trends, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , | Leave a comment

Smartphone Photography In Focus

Smart Phone PhotographerThis year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach. In our social media bootcamps we stress the importance of providing a behind-the-scenes glimpse of each company to showcase their brand’s personality. This type of personalized access has proven to increase engagement with customers and fans. A great way to provide this access is by sharing candid photographs of your team at work, participating in community involvement projects or company social functions. The missing piece is how to capture those candid moments successfully, without the benefit of having a full-time photographer following you around. Continue reading

February 7, 2013 Posted by | Interactive, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , , | 1 Comment