Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

STUDY: The State of Social Marketing 2012 – 2013

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Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you. Simply because one tactic worked well when you first launched your social initiative does not guarantee that success will continue. It is imperative that social marketers are always learning and planning for the next wave of social media consumers.

In a recent survey by the Pivot Conference, 181 professional social marketers offered their opinions of the current state and future of social marketing. The results of this survey are always enlightening, and from 2012 to 2013, several trends emerged that warrant closer examination. Continue reading

June 13, 2013 Posted by | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Marketing Trends, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies | , , , , , , | Leave a comment

Should Businesses Use Instagram?

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Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

7 Tips For Mastering the Vine App

Vine MakingThe hottest app in social media, arguably, is the Vine.  Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. Just last week, director James Mangold released a six second teaser for The Wolverine movie via Vine—an audacious move that testifies to the power of the app’s communication possibilities. Not everyone is churning out award winning Vine content. We are all learning as we launch Caliber’s Vine account and we’ve pulled together some of our favorite tips to share with you.

You’ve downloaded the app, now how do you create an effective message in just six seconds? Continue reading

April 4, 2013 Posted by | Interactive, Interactive Trends, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , | Leave a comment

Will the Hashtag Enhance Facebook Marketing?

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Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future.  Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more! Continue reading

March 21, 2013 Posted by | 1, Advertising, Interactive Trends, Marketing Trends, Public Relations (PR), Social Media, Strategies | , , , , , | Leave a comment