Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Don’t Just Host an Event, Socialize It!

Social Media can globalize a local event.

Social Media can globalize a local event.

Like many of you, our team regularly attends conferences, presentations, tradeshows,  and seminars, many which feature talented speakers who share valuable content. Yet at times event organizers underutilize social media tools that would increase the event’s exposure and reach a broader audience.

Organizers are tasked with a laundry list of responsibilities and this aspect is easily overlooked or viewed as a “nice to have” rather than a “must have” service. To prevent this situation from happening at your next event, we’ve created a checklist to efficiently ensure maximum impact, engagement and reach. Continue reading

June 27, 2013 Posted by | 1, Low-Cost Marketing, Social Media, Strategies | , , , , , , , , , | Leave a comment

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

7 Tips For Mastering the Vine App

Vine MakingThe hottest app in social media, arguably, is the Vine.  Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. Just last week, director James Mangold released a six second teaser for The Wolverine movie via Vine—an audacious move that testifies to the power of the app’s communication possibilities. Not everyone is churning out award winning Vine content. We are all learning as we launch Caliber’s Vine account and we’ve pulled together some of our favorite tips to share with you.

You’ve downloaded the app, now how do you create an effective message in just six seconds? Continue reading

April 4, 2013 Posted by | Interactive, Interactive Trends, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Social Media | , , , , , | Leave a comment

5 ways PR Professionals can (and should) use Twitter’s Vine App

Vine

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.

A lot of the social media conversations this month revolve around Twitter’s new Vine app. If you search #vine or #vineapp on Twitter you are not only going to find personal tweets from users utilizing the app to showcase how they crafted a flawless, vegan, gluten-free sandwich. Quite the opposite in fact, you’ll find that over 1/3 of the first 15 tweets are about how Vine can be used for a myriad of marketing communications strategies.

With the recent explosion of Vine onto the social media scene, many have related its practical uses to creating brand awareness and marketing communications, but it has yet to be spelled out as to how public relations professionals can use the app to benefit their clients or agency. Here are 5 suggestions for those wishing to make the most of the app that is quite literally, growing more popular by the day.

Continue reading

March 7, 2013 Posted by | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Public Relations (PR), Social Media, Strategies | , , , , | Leave a comment