Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Keys to Successful Hashtag Usage

Flaming HashtagHashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places.  You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc.  So what is a hashtag and how do you successfully implement this tactic for your brand? Continue reading

January 24, 2013 Posted by | 1, Branding, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends | , , , , , , | 1 Comment

The Evolution of Social Advertising

Are you reaching your audience via social media?Facebook, the world’s largest social network, achieved 1 billion users in September 2012.  Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?

That decision was made by General Motors (the third largest advertiser in the U.S.) this past May, when the company pulled its ad campaigns from Facebook (Washington Post).  GM found that in the end, their $40 million spent on advertising with Facebook was ineffective. (Wall Street Journal).

In response to GM’s move, Ford affirmed their beliefs in Facebook advertising by tweeting, “It’s all about execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.” (Business Insider)

User engagement is the name of the game and it is why Facebook is implementing a new style of advertising called “social advertising” which has the potential to make Facebook ads more effective.

Continue reading

January 3, 2013 Posted by | 1, Advertising, Digital, Interactive, Interactive Trends, Internet Marketing, Measurement, Metrics, Mobile Marketing, Online advertising, Return on Investment (ROI), Social Media | , , , | 1 Comment

Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing. Continue reading

November 10, 2011 Posted by | Branding, Digital, Internet Marketing, Marketing Trends, Social Media, Strategies | , , , , | Leave a comment

Let’s Get Digital: Top 3 Findings from Arbitron Survey

Digital PlatformsNearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These are just some of the highlights that Arbitron, a radio rating and media research company, and Edison Research released in the results of their recent survey, Navigating Digital Platforms.

The survey combines a cross section of previous research spanning thirteen years of inquiries into traditional, new, and digital media preferences and user habits.

Here are the three top takeaway trends, discoveries, and significant implications that will affect marketing decisions today and tomorrow. Continue reading

April 22, 2011 Posted by | Digital, Internet Marketing, Social Media, Traditional Media | , , , , , , , , | Leave a comment

Book Review: UnMarketing

Scott StrattenThe Caliber team recently participated in a half-day virtual conference by Vocus, titled: “Social Media. So What?” One of the keynote speakers, Scott Stratten, gave an insightful talk reminding us that every employee is a marketer, and engaging with customers online improves your brand enormously.

Stratten’s views on marketing inspired many industry professionals, including our friend and respected colleague, Abbie S. Fink. Today, we are happy to share her guest blog post, which provides some thoughtful insight on Stratten’s new book, “UnMarketing.” Continue reading

March 23, 2011 Posted by | Customer Service, Internet Marketing, Marketing Trends, Social Media | , , , , , , | 1 Comment