Is your lack of a content marketing strategy hindering your social media efforts?
Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers. This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading →
July 11, 2013 Posted by Joy Wise | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | branding, Content Marketing, Intuit, Loytalty, Planning, SEO, social media strategy, strategy | Leave a comment
Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you. Simply because one tactic worked well when you first launched your social initiative does not guarantee that success will continue. It is imperative that social marketers are always learning and planning for the next wave of social media consumers.
In a recent survey by the Pivot Conference, 181 professional social marketers offered their opinions of the current state and future of social marketing. The results of this survey are always enlightening, and from 2012 to 2013, several trends emerged that warrant closer examination. Continue reading →
June 13, 2013 Posted by Joy Wise | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Marketing Trends, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies | business goals, Customer Engagement, measurable goals, Pivot, Social Media, strategy, survey results | Leave a comment
Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer. If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading →
May 2, 2013 Posted by Joy Wise | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | Facebook, Hashtag, Instagram, photography, Pinterest, Social Media, strategy, Twitter | Leave a comment
We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.
A lot of the social media conversations this month revolve around Twitter’s new Vine app. If you search #vine or #vineapp on Twitter you are not only going to find personal tweets from users utilizing the app to showcase how they crafted a flawless, vegan, gluten-free sandwich. Quite the opposite in fact, you’ll find that over 1/3 of the first 15 tweets are about how Vine can be used for a myriad of marketing communications strategies.
With the recent explosion of Vine onto the social media scene, many have related its practical uses to creating brand awareness and marketing communications, but it has yet to be spelled out as to how public relations professionals can use the app to benefit their clients or agency. Here are 5 suggestions for those wishing to make the most of the app that is quite literally, growing more popular by the day.
March 7, 2013 Posted by The Caliber Group | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Public Relations (PR), Social Media, Strategies | Application, public relations, Twitter, Twitter strategies, Vine | Leave a comment
Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time. In short it means advertisers will have more control of their Twitter ad campaigns. Continue reading →
February 20, 2013 Posted by Joy Wise | 1, Advertising, Digital, Interactive, Internet Marketing, Marketing Trends, Measurement, Return on Investment (ROI), Social Media | API, online advertising, Social Media, Twitter Advertising, Twitter strategies | Leave a comment
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