Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Take Control of Your Message: Be Your Own Publisher

BloggingThey say “repetition is the mother of education.” In the pursuit of educating an audience and creating brand awareness and loyalty, your story must be told. Due to declining media outlets and staff, the best way to get your story told–the way you want to tell it, on a regular basis–is to tell it yourself. Become your own publisher via newsletters, blogs and social media platforms to relay a brand message, voice, personality and customer focus to loyal and potential clients on a regular basis. Continue reading

June 9, 2011 Posted by | Blogging, E-mail Marketing, Social Media | , , , , , | Leave a comment

7 Suggestions for Digital Timing

TimeClients and seminar attendees frequently ask us when the best time to send email and post social media content is. The answer often depends on the business and the target market, but data have been released that reveal timing patterns of email and social media engagement. We recently participated in a HubSpot webinar discussing this very topic. Here are seven valuable suggestions. Continue reading

April 26, 2011 Posted by | E-mail Marketing, Social Media, Strategies | , , , , , | 1 Comment

6 Tips to Ensure Your Emails are Read

Email“Email is the original social media” according to social media scientist, Dan Zarella. Zarella, on behalf of Hubspot, presented findings from an analysis of 9.5 billion Mail Chimp emails, survey responses, and focus group information in a webinar that we participated in last week. We’d like to share the top six takeaways with you. Try using some of this advice on your next email campaign and give us feedback on the results. Continue reading

February 15, 2011 Posted by | E-mail Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Media Relations, Mobile Marketing, Public Relations (PR), Public Relations Trends, Strategies | , , , , , , | 2 Comments