Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Are Your Releases Positioned to Reach Your Target Audience?

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What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.

This is exactly what Yahoo! did in a press release announcing the company’s acquisition of Tumblr, a blogging website, by promising “not to screw it up.” Prior to the official announcement, Tumblr’s users (mostly made up of teenagers and those in their early 20s), reacted unfavorably to the idea. Continue reading

May 23, 2013 Posted by | 1, Crisis Communication, Customer Service, Digital, Interactive, Public Relations (PR), Social Media, Strategies | , , , , , , | Leave a comment

Get the Most From Your Next Twitter Chat

Twitter ChattingThe “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives. Continue reading

April 11, 2013 Posted by | 1, Blogging, Business Development, Customer Service, Interactive, Interactive Trends, Public Relations (PR), Public Relations Trends, Social Media | , , , , , , | 1 Comment

Getting the Most From Survey Results

SurveySurveying existing and potential customers is an excellent way to learn their needs and priorities. The information received can then be used in the development of your business and marketing plan. The questions you ask, and the way you ask them, are very important in capturing information that is actionable and can then be used to increase sales and profits.

In order to get the best actionable results from a survey, thorough planning is required. Before a survey is conducted, consider the following questions: Continue reading

June 23, 2011 Posted by | Customer Service, Measurement | , , , , , | Leave a comment

Using Social Media to Make a Difference

Customer service via TwitterSocial media has become a critical tool for companies to share news, product information, and promotions with their followers. While these are important elements of building a brand and executing marketing campaigns, social media is also a powerful tool for providing real-time, continued customer service. Continue reading

June 2, 2011 Posted by | Customer Service, Social Media | , , , | Leave a comment

Managing brand reputations in an era of friends, fans and followers

Facebook "Like"A growing percentage of your customers have become online journalists, reporting their experiences using your brands in their social networks. Are you listening to what they are saying and responding to their suggestions?

 Social media can provide valuable insights about your customers and their brand preferences. To learn more, check out this article published in Inside Tucson Business by Caliber’s CEO… Continue reading

May 19, 2011 Posted by | Customer Service, Social Media, Strategies | , , , , | 1 Comment