Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

The Common Crisis: Every Word Matters

When every word matters

The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.

We continue to see this played out on the national stage almost daily and our ‘quiz’ below looks at some recent examples. Continue reading

July 25, 2013 Posted by | 1, Crisis Communication, Digital, Public Relations (PR), Social Media | , , , , | Leave a comment

Are Your Releases Positioned to Reach Your Target Audience?

Sold

What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.

This is exactly what Yahoo! did in a press release announcing the company’s acquisition of Tumblr, a blogging website, by promising “not to screw it up.” Prior to the official announcement, Tumblr’s users (mostly made up of teenagers and those in their early 20s), reacted unfavorably to the idea. Continue reading

May 23, 2013 Posted by | 1, Crisis Communication, Customer Service, Digital, Interactive, Public Relations (PR), Social Media, Strategies | , , , , , , | Leave a comment

Disney Bends to Social Media Grassroots Opposition

Day of the Dead doll Mariachi Guitarron player

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day.  Continue reading

May 9, 2013 Posted by | 1, Arizona, Crisis Communication, Public Relations (PR), Social Media | , , , , , , | 1 Comment

Crisis Communication in Action: Takeaways from Tucson Tragedy

Ambulance“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only Tucson, but is still being felt across our state and nation, and even around the world.”  -Daphne Gilman and Jan Howard, Presidents of IABC Tucson and the Southern Arizona chapter of PRSA.

It is not often that those involved in communicating about a crisis talk publicly about the process of handling the events. But recently, Caliber team members had the privilege of attending a seminar at the University of Arizona: Crisis Communication in Action: Tucson in the International News. This program, sponsored by PRSA Southern Arizona Chapter and IABC Tucson, provided insight into the communications crisis that arose from the tragic shooting of Congresswoman Gabrielle Giffords and other victims on January 8. It was a unique opportunity to hear news leadership and institutional public information officers speak openly about this shared experience, and we would like to share the top takeaway messages with you. Continue reading

February 24, 2011 Posted by | Crisis Communication, Media Relations, Public Relations (PR) | , , , , , , , , , , | 3 Comments

New media is redefining the way we build brands, reputations: Top 10 trends from the 2010 PRSA International Conference

Even though it is difficult for me to get out of the office for a few days, each year I attend professional conferences to stay on top of the latest consumer trends and new media technologies. This year I attended the Public Relations Society of America’s International Conference Oct.16-19 in Washington D.C.

My education started the minute I landed at Reagan National Airport and continued throughout the conference, at the workshops and during the networking sessions, where I interacted with respected peers and educators throughout the world.

Here’s a summary of the top ten trends I learned — or confirmed — this year at the PRSA Conference that I hope you will find valuable as you prepare your strategic plans for 2011: Continue reading

November 9, 2010 Posted by | Branding, Crisis Communication, Interactive, Internet Marketing, Public Relations (PR), Public Relations Trends, Social Media, Traditional Media | , , | 1 Comment