“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only Tucson, but is still being felt across our state and nation, and even around the world.” -Daphne Gilman and Jan Howard, Presidents of IABC Tucson and the Southern Arizona chapter of PRSA.
It is not often that those involved in communicating about a crisis talk publicly about the process of handling the events. But recently, Caliber team members had the privilege of attending a seminar at the University of Arizona: Crisis Communication in Action: Tucson in the International News. This program, sponsored by PRSA Southern Arizona Chapter and IABC Tucson, provided insight into the communications crisis that arose from the tragic shooting of Congresswoman Gabrielle Giffords and other victims on January 8. It was a unique opportunity to hear news leadership and institutional public information officers speak openly about this shared experience, and we would like to share the top takeaway messages with you. Continue reading