Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

How Strong is Your Content Marketing Strategy?

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Is your lack of a content marketing strategy hindering your social media efforts?

Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers.  This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading

July 11, 2013 Posted by | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | , , , , , , , | Leave a comment

Best iPad Apps: Business Edition

iPad apps

In the fourth quarter of last year, 52.5 million tablets were sold worldwide, compared to a total of 66 million sold in 2011.  According to a recent report issued by Flurry Analytics, Americans spend 2:38 hours a day using tablets and smartphones. Just 20% of this time is spent surfing the Internet. The remaining 80% is consumed by app usage. In this fast-paced world, are you maximizing your “second screen” time by using the most efficient business apps? Continue reading

May 16, 2013 Posted by | 1, Business Development, Digital, Interactive | , , , , , , , , , | Leave a comment

Get the Most From Your Next Twitter Chat

Twitter ChattingThe “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives. Continue reading

April 11, 2013 Posted by | 1, Blogging, Business Development, Customer Service, Interactive, Interactive Trends, Public Relations (PR), Public Relations Trends, Social Media | , , , , , , | 1 Comment

Matching Your Social Media Goals With Your Business Objectives

Social Media Spelled Out

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”  These questions aren’t easily answered because there is no one-size-fits-all approach. Our advice varies depending on the industry and its regulation restrictions, the size and culture of the company, and many other important factors.   Continue reading

February 14, 2013 Posted by | 1, Business Development, Interactive, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies, Website | , , , , , , , | 1 Comment

Do LinkedIn’s Endorsements Have Measurable Value?

Be careful when weilding the power of the check! Two recent op-ed pieces featured by Mashable presented opposing opinions on the value of LinkedIn’s relatively new endorsement feature. One article, written by Todd Wasserman, called it “meaningless,” while David Berkowitz’s rebuttal article argued that it is “…one of the best uses of game mechanics online…” So which is true?

Our agency strongly embraces the potential of LinkedIn as a recruiting tool. We spend considerable resources educating our clients on the prospective business development powers stemming from a strategic use of their LinkedIn accounts and the importance of properly maintaining, updating and enhancing them. Continue reading

January 10, 2013 Posted by | 1, Business Development, Digital, Interactive, Interactive Trends, Low-Cost Marketing, Measurement, Search Engine Optimization (SEO), Social Media, Strategies | , , , , | 1 Comment