Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

Is It Time To Refresh Your Brand?

Refresh RebrandAs the nation slowly recovers from the recession marketing budgets are also recovering. Companies that survived the economic downturn likely implemented a conservative marketing spending plan, and have emerged with a renewed spirit and business strategy. Having survived the financial crisis, the landscape is now filled with strong competition. Brands are turning to their marketing partners for advice on determining how to best communicate their core messaging in this new market and how to distinguish themselves among their competition.

“A poor economy forces businesses and organizations to rethink their brand and look to the future,“ according to Lori McConville, executive vice president of Caliber Group. “We are helping our clients, across differing industries, to refresh their brands through research and strategic planning and creative guidance. Generally our client’s find that it’s not their product and service that needs fixing, but rather the perception”  Continue reading

February 28, 2013 Posted by | 1, Arizona, Branding, Case Studies, Marketing Trends, Strategies | , , , , | Leave a comment

Keys to Successful Hashtag Usage

Flaming HashtagHashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places.  You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc.  So what is a hashtag and how do you successfully implement this tactic for your brand? Continue reading

January 24, 2013 Posted by | 1, Branding, Digital, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends | , , , , , , | 1 Comment

Facebook Timeline for Brands, Ready or Not, It is Here!

Caliber Timeline Cover

 Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page.  We’ve pulled together a list of the top five changes to brand pages:

 

  Continue reading

April 6, 2012 Posted by | Branding, Interactive Trends, Social Media | , , , | Leave a comment

Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing. Continue reading

November 10, 2011 Posted by | Branding, Digital, Internet Marketing, Marketing Trends, Social Media, Strategies | , , , , | Leave a comment