Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Get the Most From Your Next Twitter Chat

Twitter ChattingThe “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives. Continue reading

April 11, 2013 Posted by | 1, Blogging, Business Development, Customer Service, Interactive, Interactive Trends, Public Relations (PR), Public Relations Trends, Social Media | , , , , , , | 1 Comment

Take Control of Your Message: Be Your Own Publisher

BloggingThey say “repetition is the mother of education.” In the pursuit of educating an audience and creating brand awareness and loyalty, your story must be told. Due to declining media outlets and staff, the best way to get your story told–the way you want to tell it, on a regular basis–is to tell it yourself. Become your own publisher via newsletters, blogs and social media platforms to relay a brand message, voice, personality and customer focus to loyal and potential clients on a regular basis. Continue reading

June 9, 2011 Posted by | Blogging, E-mail Marketing, Social Media | , , , , , | Leave a comment

Recent Changes on WordPress: Don’t Mess with My Branding!

WordPress on iPhoneWhen delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company’s logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand? Continue reading

April 14, 2011 Posted by | Blogging, Branding, Digital, Website | , , , , , , , | Leave a comment

Marketing to Dads: 5 Misconceptions About the Dad Consumer

Dad shoppingOver the last decade, marketers have focused on moms as the primary shopper and decision-maker of most households. With the emergence of mommy bloggers and followers coinciding with an unabashed admission of female buying power, more marketing and PR professionals began focusing campaigns on these consumers. Where did this leave dads? Some dads report feeling ignored by brand ad campaigns. A recent Yahoo study about dad consumers is turning heads and should influence some retail marketers to expand their target audiences. Some of the misconceptions that researchers found about dads are:

1.     Dads don’t do housework.

2.     Dads aren’t interested in retail shopping.

3.     Dads don’t sway spending on household products.

4.     Dads don’t share brand choices with peers.

5.     Dads don’t do brand research. Continue reading

February 22, 2011 Posted by | Blogging, Marketing Trends, Public Relations (PR), Public Relations Trends | , , , , , , , | 1 Comment

Pitching to Bloggers: Do’s and Don’ts

Pitching to BloggersWe hate to break it to you, but the days of “Dear Media Outlet” with an attached press release are long gone. Generalized follow-up emails to journalists are quickly deleted. In today’s world of public relations, the traditional pitch to journalists is becoming outdated altogether. Now that social media and blogging have consumed our online agendas, PR specialists must take this into consideration. If you haven’t already heard, participation via social networking is the new pitch. Likewise, creating a personal pitch that will catch a blogger’s attention is the key to successfully sharing your news. If executed correctly, not only will your story get published, but your credibility among the blogger community will undoubtedly increase.

PR practitioners have come to realize that bloggers can be some of the best and most responsive sources, when the pitch and follow-up are implemented genuinely and strategically. Every PR professional has his or her own unique process for creating a great pitch, but there are certain guidelines for pitching to bloggers, in particular, that tend to yield the most successfully receptive results. Continue reading

February 3, 2011 Posted by | Blogging, Public Relations (PR), Strategies | , , , , , , | 2 Comments