Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

Will the Hashtag Enhance Facebook Marketing?

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Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future.  Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more! Continue reading

March 21, 2013 Posted by | 1, Advertising, Interactive Trends, Marketing Trends, Public Relations (PR), Social Media, Strategies | , , , , , | Leave a comment

Unveiled today, Twitter’s Advertising API — What does it mean for brands?

Twitter's Mobile Reach

Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time.  In short it means advertisers will have more control of their Twitter ad campaigns. Continue reading

February 20, 2013 Posted by | 1, Advertising, Digital, Interactive, Internet Marketing, Marketing Trends, Measurement, Return on Investment (ROI), Social Media | , , , , | Leave a comment

The Evolution of Social Advertising

Are you reaching your audience via social media?Facebook, the world’s largest social network, achieved 1 billion users in September 2012.  Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?

That decision was made by General Motors (the third largest advertiser in the U.S.) this past May, when the company pulled its ad campaigns from Facebook (Washington Post).  GM found that in the end, their $40 million spent on advertising with Facebook was ineffective. (Wall Street Journal).

In response to GM’s move, Ford affirmed their beliefs in Facebook advertising by tweeting, “It’s all about execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.” (Business Insider)

User engagement is the name of the game and it is why Facebook is implementing a new style of advertising called “social advertising” which has the potential to make Facebook ads more effective.

Continue reading

January 3, 2013 Posted by | 1, Advertising, Digital, Interactive, Interactive Trends, Internet Marketing, Measurement, Metrics, Mobile Marketing, Online advertising, Return on Investment (ROI), Social Media | , , , | 1 Comment

A ‘Gilded Age’ for Generation C – Mobile Marketing

With tGet Connectedhe continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place? Continue reading

May 2, 2012 Posted by | Advertising, Digital, Interactive Trends, Marketing Trends, Mobile Marketing | , , , , | 1 Comment