Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Are Your Releases Positioned to Reach Your Target Audience?

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What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.

This is exactly what Yahoo! did in a press release announcing the company’s acquisition of Tumblr, a blogging website, by promising “not to screw it up.” Prior to the official announcement, Tumblr’s users (mostly made up of teenagers and those in their early 20s), reacted unfavorably to the idea. Continue reading

May 23, 2013 Posted by | 1, Crisis Communication, Customer Service, Digital, Interactive, Public Relations (PR), Social Media, Strategies | , , , , , , | Leave a comment

Best iPad Apps: Business Edition

iPad apps

In the fourth quarter of last year, 52.5 million tablets were sold worldwide, compared to a total of 66 million sold in 2011.  According to a recent report issued by Flurry Analytics, Americans spend 2:38 hours a day using tablets and smartphones. Just 20% of this time is spent surfing the Internet. The remaining 80% is consumed by app usage. In this fast-paced world, are you maximizing your “second screen” time by using the most efficient business apps? Continue reading

May 16, 2013 Posted by | 1, Business Development, Digital, Interactive | , , , , , , , , , | Leave a comment

Disney Bends to Social Media Grassroots Opposition

Day of the Dead doll Mariachi Guitarron player

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day.  Continue reading

May 9, 2013 Posted by | 1, Arizona, Crisis Communication, Public Relations (PR), Social Media | , , , , , , | 1 Comment

Should Businesses Use Instagram?

Instagram

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored. Continue reading

May 2, 2013 Posted by | 1, Advertising, Branding, Interactive, Interactive Trends, Internet Marketing, Low-Cost Marketing, Marketing Trends, Mobile Marketing, Online advertising, Social Media | , , , , , , , | Leave a comment

New Facebook Features

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The most intriguing element of  social media management is the ever changing nature which keeps social media marketers on their toes.  We are constantly learning and adapting our social media strategies to best serve our clients.  So far 2013 has been full of changes for social media giant Facebook, including a logo redesign.  Here are 5 of the most recent changes that are likely to impact Facebook brand pages. Continue reading

April 25, 2013 Posted by | 1, Interactive, Mobile Marketing, Online advertising, Social Media | , , , , , | Leave a comment