The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.
We continue to see this played out on the national stage almost daily and our ‘quiz’ below looks at some recent examples. Continue reading →
July 25, 2013 Posted by The Caliber Group | 1, Crisis Communication, Digital, Public Relations (PR), Social Media | crisis communications, Crisis Management, Personal Branding, Public Opinion, Reputation Management | Leave a comment
Is your lack of a content marketing strategy hindering your social media efforts?
Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social media movement gained traction, successful case studies emerged and people began to see how it could help their organizations. Social media adoption spread and companies opened Facebook accounts simply because they didn’t want to be left behind by the movement or seen as behind the times. The problem is they jumped on board the social media train with little regard to how this tactic would impact their bottom line or what message they wanted to communicate to their customers. This lack of planning made it nearly impossible to prove a return on investment and justify the resource cost of creating and maintaining a social media identity. Continue reading →
July 11, 2013 Posted by Joy Wise | 1, Business Development, Case Studies, E-mail Marketing, Interactive, Internet Marketing, Low-Cost Marketing, Marketing Trends, Measurement, Metrics, Mobile Marketing, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategies | branding, Content Marketing, Intuit, Loytalty, Planning, SEO, social media strategy, strategy | Leave a comment
Like many of you, our team regularly attends conferences, presentations, tradeshows, and seminars, many which feature talented speakers who share valuable content. Yet at times event organizers underutilize social media tools that would increase the event’s exposure and reach a broader audience.
Organizers are tasked with a laundry list of responsibilities and this aspect is easily overlooked or viewed as a “nice to have” rather than a “must have” service. To prevent this situation from happening at your next event, we’ve created a checklist to efficiently ensure maximum impact, engagement and reach. Continue reading →
June 27, 2013 Posted by The Caliber Group | 1, Low-Cost Marketing, Social Media, Strategies | Event Marketing, Events, Hashtag, Live Tweeting, Presentation, Seminars, Social Media, Social reach, Tradeshows, Wifi | Leave a comment
In two very different newsrooms in two very different cities, digital media is stepping in to help “old media” compete in the new world of news content and delivery.
Recently, in an effort to stay afloat while facing reduced advertising earnings and fewer subscriptions, the Chicago Sun-Times cut its entire photography staff. The paper will now rely on freelance photographers or reporters who have been trained to shoot their own images and videos with smartphones.
This week the Arizona Daily Star joined many newspapers across the nation, as it announced the elimination of its website comment section in favor of a new commenting system via Facebook. The reason for this change appears to be two-fold. First, it limits complete anonymity by posters, which should lead to a more civil discussion of the news. Secondly, by mandating that commenters login via Facebook, the Star streamlines the process of having its stories shared on social media.
At Caliber we believe these are interesting developments that all industries and organizations should take note of and here’s why:
- No longer are we living in the days where the only photos used in newspapers come from the professionals. If a major paper like the Sun Times is accepting photos from reporters on the scene with smartphones, then it stands to reason that “amateur” but compelling images from citizens, businesses and organizations have a much better chance of seeing their way into the online pages of major daily newspapers.
- All businesses and organizations who thought Facebook was a secondary application for media interaction should rethink that position. If a newspaper is going to open the funnel of Facebook to gather comments, think of the power of an organization’s friends and followers to join that conversation and, in some instances, drive the post-publication narrative around the news!
It is imperative to closely follow media trends like these, connect the dots and fully comprehend the opportunity or challenge they may create for your business.
June 20, 2013 Posted by The Caliber Group | 1, Arizona, Digital, Interactive, Media Relations, Public Relations Trends, Social Media, Strategies | digital newsroom, Facebook, media changes, Media Relations, News, photography, photojournalists, public relations, reporters, trends | Leave a comment
Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you. Simply because one tactic worked well when you first launched your social initiative does not guarantee that success will continue. It is imperative that social marketers are always learning and planning for the next wave of social media consumers.
In a recent survey by the Pivot Conference, 181 professional social marketers offered their opinions of the current state and future of social marketing. The results of this survey are always enlightening, and from 2012 to 2013, several trends emerged that warrant closer examination. Continue reading →
June 13, 2013 Posted by Joy Wise | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Marketing Trends, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies | business goals, Customer Engagement, measurable goals, Pivot, Social Media, strategy, survey results | Leave a comment
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