The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.
We continue to see this played out on the national stage almost daily and our ‘quiz’ below looks at some recent examples. Continue reading →
July 25, 2013 Posted by The Caliber Group | 1, Crisis Communication, Digital, Public Relations (PR), Social Media | crisis communications, Crisis Management, Personal Branding, Public Opinion, Reputation Management | Leave a comment
Like many of you, our team regularly attends conferences, presentations, tradeshows, and seminars, many which feature talented speakers who share valuable content. Yet at times event organizers underutilize social media tools that would increase the event’s exposure and reach a broader audience.
Organizers are tasked with a laundry list of responsibilities and this aspect is easily overlooked or viewed as a “nice to have” rather than a “must have” service. To prevent this situation from happening at your next event, we’ve created a checklist to efficiently ensure maximum impact, engagement and reach. Continue reading →
June 27, 2013 Posted by The Caliber Group | 1, Low-Cost Marketing, Social Media, Strategies | Event Marketing, Events, Hashtag, Live Tweeting, Presentation, Seminars, Social Media, Social reach, Tradeshows, Wifi | Leave a comment
In two very different newsrooms in two very different cities, digital media is stepping in to help “old media” compete in the new world of news content and delivery.
Recently, in an effort to stay afloat while facing reduced advertising earnings and fewer subscriptions, the Chicago Sun-Times cut its entire photography staff. The paper will now rely on freelance photographers or reporters who have been trained to shoot their own images and videos with smartphones.
This week the Arizona Daily Star joined many newspapers across the nation, as it announced the elimination of its website comment section in favor of a new commenting system via Facebook. The reason for this change appears to be two-fold. First, it limits complete anonymity by posters, which should lead to a more civil discussion of the news. Secondly, by mandating that commenters login via Facebook, the Star streamlines the process of having its stories shared on social media.
At Caliber we believe these are interesting developments that all industries and organizations should take note of and here’s why:
- No longer are we living in the days where the only photos used in newspapers come from the professionals. If a major paper like the Sun Times is accepting photos from reporters on the scene with smartphones, then it stands to reason that “amateur” but compelling images from citizens, businesses and organizations have a much better chance of seeing their way into the online pages of major daily newspapers.
- All businesses and organizations who thought Facebook was a secondary application for media interaction should rethink that position. If a newspaper is going to open the funnel of Facebook to gather comments, think of the power of an organization’s friends and followers to join that conversation and, in some instances, drive the post-publication narrative around the news!
It is imperative to closely follow media trends like these, connect the dots and fully comprehend the opportunity or challenge they may create for your business.
June 20, 2013 Posted by The Caliber Group | 1, Arizona, Digital, Interactive, Media Relations, Public Relations Trends, Social Media, Strategies | digital newsroom, Facebook, media changes, Media Relations, News, photography, photojournalists, public relations, reporters, trends | Leave a comment
What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.
This is exactly what Yahoo! did in a press release announcing the company’s acquisition of Tumblr, a blogging website, by promising “not to screw it up.” Prior to the official announcement, Tumblr’s users (mostly made up of teenagers and those in their early 20s), reacted unfavorably to the idea. Continue reading →
May 23, 2013 Posted by The Caliber Group | 1, Crisis Communication, Customer Service, Digital, Interactive, Public Relations (PR), Social Media, Strategies | acquisition, news release, Social Media, target audience, Traditional Media, Tumblr, Yahoo! | Leave a comment
Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day. Continue reading →
May 9, 2013 Posted by The Caliber Group | 1, Arizona, Crisis Communication, Public Relations (PR), Social Media | Crisis communication, Cultural, Dia de los Muertos, Disney, Grassroots, Social Media, Trademark | 1 Comment
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