Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Results-oriented, Motivated Team Players: Leave Overused Buzzwords Behind

LinkedInLinkedIn posted a list of the top ten most overused buzzwords in U.S. user profiles. You’re sure to have seen them, and may have even used some of these words and phrases; the ambiguous descriptors that have diminished impact or meaning. The 2010 top ten overused terms in U.S. LinkedIn profiles are:

1. Extensive experience
2. Innovative
3. Motivated
4. Results-oriented
5. Dynamic
6.Proven track record
7. Team player
8. Fast-paced
9. Problem solver
10. Entrepreneurial

Not only are these buzzwords used in LinkedIn profiles, but words like these can be found in advertising, press releases, and other forms of marketing and publicity. While writing copy, it is important to analyze the text and ask yourselves, what am I trying to say, what do these words really mean, AND am I using them effectively?

The most effective way to promote yourself, your company, and your clients is to use impactful, meaningful adjectives and facts that truly tell the story and stand out amongst the competition.

Remember, you’re not “motivated”; you’ve received four internal promotions in as many years. You’re not “results oriented”; you’ve met and exceeded quarterly goals and projections consistently. You’re not “entrepreneurial”, you envisioned and developed a strategy to enter a new market and created a thriving sector responsible for 20% of annual sales. Your client doesn’t have a “proven track record”; they’ve received “excellent” ratings for quality and service in customer surveys for three consecutive years.

Ironically, words can be written, and language can be used without creating meaning. Use words that communicate exact meaning that leaves nothing to interpretation. Leave the overused buzzwords behind; with your competition.

December 29, 2010 - Posted by | Public Relations (PR), Social Media | , , , , ,

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