Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Social Media Workshop Highlights the Benefits to Businesses

Sam Brace takes audience through the smorgasbord of social media tools they can use to build their brand's reputation.

Sam Brace takes the audience through the smorgasbord of social media tools they can use to build their brand's reputation.

Caliber superstar Sam Brace gave an enthusiastic and informative presentation on social media this morning to the Northern Pima County Chamber of Commerce at Ventana Medical Systems.

For those of you who haven’t had a chance to attend on of Caliber’s many Smart Marketing Workshops, you can download a PowerPoint of the presentation at CaliberGroup.com.

Linda Welter Cohen discusses the key to effective social media strategy.

Linda Welter Cohen discusses the key to an effective and successful social media strategy.

Caliber’s fearless leaders and principals, Linda Welter Cohen and Kerry Stratford, tweeted from the event.

We covered a lot of fun and innovative case studies for businesses, large and small, which are using social media to drive business leads, brand loyalty, name awareness and their bottom line. Who’s ahead of you in the social media line? Do names like Kenneth Cole, Hewitt Packard and Tucson’s own Avenue Coffee sound familiar?

C’mon folks! If they can’t do it, so can you!

It’s not too late to learn more about social media. The Caliber Group is still taking reservations for two workshops: Social Media Boot Camp for Beginners (8 a.m. to noon this Saturday or next Saturday) and Tweet Camp for Beginners (8 a.m. to 10 a.m. this Friday or next Friday). If you want some help building your own social media profiles, e-mail socialmedia@calibergroup.com for more information.

Thanks to the Northern Pima County Chamber of Commerce and Ventana Medical Systems for hosting Caliber’s workshop.

Is your group or organization interested in hearing more about Smart Marketing or social media? E-mail info@calibergroup.com for more information.

September 16, 2009 - Posted by | Internet Marketing, Social Media |

4 Comments »

  1. This morning’s workshop was excellent. As someone who is experienced in using facebook, twitter, and linkedin, I was happy to learn much more than I expected. We all got some great tips in how to utilize this new media to our companies’ advantage.

    Comment by Sarah Adams | September 16, 2009 | Reply

  2. Good session, Caliber Group! Looking forward to future sessions.

    Comment by Monica Surfaro Spigelman | September 16, 2009 | Reply

  3. Would love to see a copy of the powerpoint presentation, where abouts can you find it on calibergroup.com?

    Comment by azpest | September 16, 2009 | Reply

    • It’s posted on our main website, http://calibergroup.com

      Just look in the lower right-hand corner of the page.

      Comment by jsterba | September 17, 2009 | Reply


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