Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Are Twitter, Facebook and YouTube Really Free Marketing Tools?


A popular argument in the business world against social media is that employers would have to pay employees to blog, tweet or post video and photos to YouTube and Facebook. The “man/woman-hours” is the expense.

Lee Aase, manager of syndications and social media for Mayo Clinic, posted this great counterargument:

August 4, 2009 - Posted by | Social Media | , , , , , ,

1 Comment »

  1. Well worth the man hours. The customer loyalty, name recigintion, and 24/7 availability is invaluable!

    Comment by Caleb tennenbaum | August 24, 2009 | Reply

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