Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

Nice Chalkbot!

504x_chalkbot_jalopnik_01Cool post at! According to the blog, Cyclist Lance Armstrong has returned to the 2009 Tour de France to raise awareness of his Livestrong Campaign.

And to cheer him on, Livestrong and Nike teamed up with DeepLocal and StandardRobot to create this robot that paints messages on the Tour de France path.

The best part? You can send your own message of encouragement!

Here’s a YouTube video of how it works:

Images via Nike

July 9, 2009 - Posted by | Blogging, Cause-related Marketing, Mobile Marketing, Public Relations (PR) | , , ,

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