Caliber Pulse

Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that's specializing in building and maintaining successful brands, relationships and reputations

STUDY: The State of Social Marketing 2012 – 2013

Survey

Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you. Simply because one tactic worked well when you first launched your social initiative does not guarantee that success will continue. It is imperative that social marketers are always learning and planning for the next wave of social media consumers.

In a recent survey by the Pivot Conference, 181 professional social marketers offered their opinions of the current state and future of social marketing. The results of this survey are always enlightening, and from 2012 to 2013, several trends emerged that warrant closer examination. Continue reading

June 13, 2013 Posted by | 1, Digital, Interactive, Interactive Trends, Internet Marketing, Marketing Trends, Measurement, Metrics, Return on Investment (ROI), Social Media, Strategies | , , , , , , | Leave a comment

Getting the Most From Survey Results

SurveySurveying existing and potential customers is an excellent way to learn their needs and priorities. The information received can then be used in the development of your business and marketing plan. The questions you ask, and the way you ask them, are very important in capturing information that is actionable and can then be used to increase sales and profits.

In order to get the best actionable results from a survey, thorough planning is required. Before a survey is conducted, consider the following questions: Continue reading

June 23, 2011 Posted by | Customer Service, Measurement | , , , , , | Leave a comment

Let’s Get Digital: Top 3 Findings from Arbitron Survey

Digital PlatformsNearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These are just some of the highlights that Arbitron, a radio rating and media research company, and Edison Research released in the results of their recent survey, Navigating Digital Platforms.

The survey combines a cross section of previous research spanning thirteen years of inquiries into traditional, new, and digital media preferences and user habits.

Here are the three top takeaway trends, discoveries, and significant implications that will affect marketing decisions today and tomorrow. Continue reading

April 22, 2011 Posted by | Digital, Internet Marketing, Social Media, Traditional Media | , , , , , , , , | Leave a comment

   

Follow

Get every new post delivered to your Inbox.

Join 3,383 other followers