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	<title>Caliber Pulse</title>
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	<description>Trends, tips and data for your marketing, public relations and social media strategies written by the experts at The Caliber Group, a firm based in Tucson, Arizona that&#039;s specializing in building and maintaining successful brands, relationships and reputations</description>
	<lastBuildDate>Thu, 10 Nov 2011 22:37:11 +0000</lastBuildDate>
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		<title>Caliber Pulse</title>
		<link>http://calibergroup.wordpress.com</link>
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		<item>
		<title>Localize, Socialize, Succeed in 2012</title>
		<link>http://calibergroup.wordpress.com/2011/11/10/localize-socialize-succeed-in-2012/</link>
		<comments>http://calibergroup.wordpress.com/2011/11/10/localize-socialize-succeed-in-2012/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 22:37:00 +0000</pubDate>
		<dc:creator>Joy Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2849</guid>
		<description><![CDATA[As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2849&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jwcaliber</media:title>
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		<media:content url="http://calibergroup.files.wordpress.com/2011/11/think-local.jpg?w=300" medium="image">
			<media:title type="html">Think Local</media:title>
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	</item>
		<item>
		<title>Are You Practicing Anti-Social Media?</title>
		<link>http://calibergroup.wordpress.com/2011/10/27/are-you-practicing-anti-social-media/</link>
		<comments>http://calibergroup.wordpress.com/2011/10/27/are-you-practicing-anti-social-media/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 23:44:56 +0000</pubDate>
		<dc:creator>Joy Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Inform]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2828</guid>
		<description><![CDATA[There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2828&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/10/27/are-you-practicing-anti-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jwcaliber</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/10/tincans.jpg?w=300" medium="image">
			<media:title type="html">Anti-Social Media Communication</media:title>
		</media:content>
	</item>
		<item>
		<title>Who Should Manage Your Company’s Social Media?</title>
		<link>http://calibergroup.wordpress.com/2011/10/04/who-should-manage-your-social-media/</link>
		<comments>http://calibergroup.wordpress.com/2011/10/04/who-should-manage-your-social-media/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 22:50:46 +0000</pubDate>
		<dc:creator>Joy Wise</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2814</guid>
		<description><![CDATA[Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked. Social media has opened a window that gives your customers a more personal connection with your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2814&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/10/04/who-should-manage-your-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jwcaliber</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/10/right-person-for-sm.jpg?w=300" medium="image">
			<media:title type="html">Social media manager</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Social Media Right for Your Business?</title>
		<link>http://calibergroup.wordpress.com/2011/09/15/is-social-media-right-for-your-business/</link>
		<comments>http://calibergroup.wordpress.com/2011/09/15/is-social-media-right-for-your-business/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 21:08:31 +0000</pubDate>
		<dc:creator>Joy Wise</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company voice]]></category>
		<category><![CDATA[measurable goals]]></category>
		<category><![CDATA[Message Strategy]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[online presence]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2804</guid>
		<description><![CDATA[Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium. Most companies today have an online presence. To interact with their customers, some simply [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2804&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/09/15/is-social-media-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jwcaliber</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/09/social-media.jpg?w=300" medium="image">
			<media:title type="html">Social media</media:title>
		</media:content>
	</item>
		<item>
		<title>The 100 Best iPad Apps: Marketers Edition</title>
		<link>http://calibergroup.wordpress.com/2011/08/25/the-100-best-ipad-apps-marketers-edition/</link>
		<comments>http://calibergroup.wordpress.com/2011/08/25/the-100-best-ipad-apps-marketers-edition/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 21:41:59 +0000</pubDate>
		<dc:creator>Alexa Itkin</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Interactive Trends]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[Dragon Dictation]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[Hootsuite]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Notability]]></category>
		<category><![CDATA[PC Magazine]]></category>
		<category><![CDATA[Top 100]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2783</guid>
		<description><![CDATA[As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools. A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2783&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/08/25/the-100-best-ipad-apps-marketers-edition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/62cc553c93a73edf938d48aa4b5c4940?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aitkin</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/08/apps.jpg" medium="image">
			<media:title type="html">Apps</media:title>
		</media:content>
	</item>
		<item>
		<title>Supporting a good cause can increase loyal customers</title>
		<link>http://calibergroup.wordpress.com/2011/08/18/supporting-a-good-cause-can-increase-loyal-customers-3/</link>
		<comments>http://calibergroup.wordpress.com/2011/08/18/supporting-a-good-cause-can-increase-loyal-customers-3/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 21:43:17 +0000</pubDate>
		<dc:creator>Linda Welter Cohen</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Cause-related Marketing]]></category>
		<category><![CDATA[Public Relations (PR)]]></category>
		<category><![CDATA[causes]]></category>
		<category><![CDATA[charitable causes]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[PR strategy]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2774</guid>
		<description><![CDATA[Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets. When consumers are presented with competing choices to your offerings that appear equal in price, benefits and quality, one sure way to stand out from your competition and gain customer loyalty [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2774&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/08/18/supporting-a-good-cause-can-increase-loyal-customers-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46328431307c215b424fa900e89c325f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Linda Cohen</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/08/2011-discount-om-home.gif" medium="image">
			<media:title type="html">Teacher Discount Card</media:title>
		</media:content>

		<media:content url="http://calibergroup.wordpress.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" medium="image">
			<media:title type="html">More...</media:title>
		</media:content>
	</item>
		<item>
		<title>Back to Basics: The Art of Storytelling</title>
		<link>http://calibergroup.wordpress.com/2011/08/11/back-to-basics-the-art-of-storytelling/</link>
		<comments>http://calibergroup.wordpress.com/2011/08/11/back-to-basics-the-art-of-storytelling/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 20:32:14 +0000</pubDate>
		<dc:creator>Alexa Itkin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Low-Cost Marketing]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[consumer experiences]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[influencing behavior]]></category>
		<category><![CDATA[narrative techniques]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[subject matter]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2762</guid>
		<description><![CDATA[August has arrived and with it, the familiar “back-to-school” theme. Let this month serve as an opportune time and reminder to sharpen your skills, knowledge, and invest in new resources. Students around the nation are buying new pencils and notebooks, so why not mirror this trend and advocate that your business invest in a new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2762&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/08/11/back-to-basics-the-art-of-storytelling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/62cc553c93a73edf938d48aa4b5c4940?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aitkin</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/08/new-toolkit.jpg" medium="image">
			<media:title type="html">New Toolkit</media:title>
		</media:content>
	</item>
		<item>
		<title>Different Shades of Grey: The complex marketing dilemma of “Adult 65+”</title>
		<link>http://calibergroup.wordpress.com/2011/07/28/different-shades-of-grey-the-complex-marketing-dilemma-of-%e2%80%9cadult-65%e2%80%9d/</link>
		<comments>http://calibergroup.wordpress.com/2011/07/28/different-shades-of-grey-the-complex-marketing-dilemma-of-%e2%80%9cadult-65%e2%80%9d/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 22:40:30 +0000</pubDate>
		<dc:creator>Cindy Ramirez</dc:creator>
				<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[65+]]></category>
		<category><![CDATA[audience demographics]]></category>
		<category><![CDATA[demographic research]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[old]]></category>
		<category><![CDATA[oldest old]]></category>
		<category><![CDATA[young old]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2748</guid>
		<description><![CDATA[The key to marketing success is identifying target audiences that will be motivated by tailored messages and calls to action. For this purpose, accurate audience demographic information is crucial. The value in this information, however, lies in detailed segmentation of a specific audience group. Unfortunately audience demographics are unreliable for the “65+” segment, which represented [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2748&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/07/28/different-shades-of-grey-the-complex-marketing-dilemma-of-%e2%80%9cadult-65%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cindycaliberramirez</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/07/different-shades-of-grey.jpg?w=300" medium="image">
			<media:title type="html">Yield Sign- elderly people</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/07/cp-graph_65-infinity-and-beyond2.jpg" medium="image">
			<media:title type="html">65+ graph</media:title>
		</media:content>
	</item>
		<item>
		<title>No More .com – Brand Your Own Domain Name</title>
		<link>http://calibergroup.wordpress.com/2011/07/21/no-more-com-%e2%80%93-brand-your-own-domain-name/</link>
		<comments>http://calibergroup.wordpress.com/2011/07/21/no-more-com-%e2%80%93-brand-your-own-domain-name/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 22:00:27 +0000</pubDate>
		<dc:creator>Dana Robbins-Murray</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[.org]]></category>
		<category><![CDATA[branded domain names]]></category>
		<category><![CDATA[gTLD]]></category>
		<category><![CDATA[ICANN]]></category>
		<category><![CDATA[internet names]]></category>
		<category><![CDATA[URLs]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2738</guid>
		<description><![CDATA[ICANN, the body that coordinates Internet names, has approved one of the biggest changes ever to the Internet’s domain name system. The change will allow companies/brands to own their own name after the dot—rather than using .com or .org. Effective January 12, 2012, companies will be able to create URLs with a branded touch, such [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2738&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2011/07/21/no-more-com-%e2%80%93-brand-your-own-domain-name/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/26f31f139d6d8a6bb82216f16b85242b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">danamurray</media:title>
		</media:content>

		<media:content url="http://calibergroup.files.wordpress.com/2011/07/no-more-com.jpg?w=300" medium="image">
			<media:title type="html">WWW</media:title>
		</media:content>
	</item>
		<item>
		<title>Email Marketing and the Rules of CAN-SPAM: What you need to know for your business</title>
		<link>http://calibergroup.wordpress.com/2011/07/14/email-marketing-and-the-rules-of-can-spam-what-you-need-to-know-for-your-business/</link>
		<comments>http://calibergroup.wordpress.com/2011/07/14/email-marketing-and-the-rules-of-can-spam-what-you-need-to-know-for-your-business/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 20:00:54 +0000</pubDate>
		<dc:creator>Kerry Stratford</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[CAN-SPAM Act]]></category>
		<category><![CDATA[commercial email messages]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[email laws]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[opt-out]]></category>
		<category><![CDATA[permission-based marketing]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=2727</guid>
		<description><![CDATA[Today, 95% of all email  is considered spam. If you use email for your business, you must know the rules of the CAN-SPAM Act and how to protect your company from a violation. This act sets rules for how you can contact your current and potential customers by email and gives them rights for opting-out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&amp;blog=5786742&amp;post=2727&amp;subd=calibergroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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