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	<title>Caliber Pulse</title>
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	<link>http://calibergroup.wordpress.com</link>
	<description>Trends, Tips and Data for Your Marketing Strategies</description>
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		<title>Caliber Pulse</title>
		<link>http://calibergroup.wordpress.com</link>
	</image>
			<item>
		<title>Repositioning Your Business for the New Normal</title>
		<link>http://calibergroup.wordpress.com/2009/11/18/repositioning-your-business-for-the-new-normal/</link>
		<comments>http://calibergroup.wordpress.com/2009/11/18/repositioning-your-business-for-the-new-normal/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:00:10 +0000</pubDate>
		<dc:creator>Linda Cohen</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1390</guid>
		<description><![CDATA[My business partner and I attended an Agency Management Roundtable (AMR) meeting in early November with some pretty savvy marketing and public relations professionals who own small agencies across the country.  These entrepreneurs meet semi-annually to share best practices designed to improve the performance of their businesses.
After two days of swapping new ideas and advice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1390&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/11/18/repositioning-your-business-for-the-new-normal/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Linda Cohen</media:title>
		</media:content>

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			<media:title type="html">200412126-001</media:title>
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		<title>Supporting a Good Cause can Increase Loyal Customers</title>
		<link>http://calibergroup.wordpress.com/2009/11/11/supporting-a-good-cause-can-increase-loyal-customers/</link>
		<comments>http://calibergroup.wordpress.com/2009/11/11/supporting-a-good-cause-can-increase-loyal-customers/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:21:46 +0000</pubDate>
		<dc:creator>Linda Cohen</dc:creator>
				<category><![CDATA[Cause-related Marketing]]></category>
		<category><![CDATA[Buffalo Exchange]]></category>
		<category><![CDATA[El Charro Café]]></category>
		<category><![CDATA[Tucson Values Teachers]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1368</guid>
		<description><![CDATA[Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets.
When consumers are presented with competing choices to your offerings that appear equal in price, benefits and quality, one sure way to stand out from your competition and gain customer loyalty is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1368&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/11/11/supporting-a-good-cause-can-increase-loyal-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Linda Cohen</media:title>
		</media:content>

		<media:content url="http://photos-d.ak.fbcdn.net/hphotos-ak-snc1/hs153.snc1/5688_99570538825_98890758825_1969130_2459008_n.jpg" medium="image">
			<media:title type="html">&#34;Thank you Tucson Business Leaders&#34;</media:title>
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	</item>
		<item>
		<title>Lots of Great Information to be Heard in November</title>
		<link>http://calibergroup.wordpress.com/2009/10/27/lots-of-great-information-to-be-heard-in-november/</link>
		<comments>http://calibergroup.wordpress.com/2009/10/27/lots-of-great-information-to-be-heard-in-november/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 22:11:55 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1358</guid>
		<description><![CDATA[Whew! Was it me, or did Summer finally blow away today?
Well dig out your comfy sweaters because we have plenty of opportunities for you to learn about marketing, social media and business development this month. (I&#8217;ll be the half-awake one with a Venti Zen tea from Starbucks clasped gingerly in both hands!)

Health and Wellness Marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1358&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/10/27/lots-of-great-information-to-be-heard-in-november/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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		<title>There&#8217;s Still Room in Saturday Boot Camp for Beginners</title>
		<link>http://calibergroup.wordpress.com/2009/10/15/theres-still-room-in-saturday-boot-camp-for-beginners/</link>
		<comments>http://calibergroup.wordpress.com/2009/10/15/theres-still-room-in-saturday-boot-camp-for-beginners/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 21:09:32 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1353</guid>
		<description><![CDATA[The Social Media Boot Camp for Beginners will walk participants through the creation and establishment of three profiles via LinkedIn, Facebook and Twitter; examine the free tools available online that will make managing your profiles easier; and strategies for successful social media communication.

The boot camps will be held 8 a.m. to noon at Caliber’s office [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1353&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/10/15/theres-still-room-in-saturday-boot-camp-for-beginners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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		<title>The Fine Art of the Soft Sell and Social Media</title>
		<link>http://calibergroup.wordpress.com/2009/09/29/the-fine-art-of-the-soft-sell-and-social-media/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/29/the-fine-art-of-the-soft-sell-and-social-media/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 01:00:46 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1301</guid>
		<description><![CDATA[
I&#8217;m a huge fan of the Corporate Curmudgeon, a syndicated columnist who appears locally in our Arizona Daily Star doling out wry advice to the green, unsophisticated or just plain clueless employee. Yesterday&#8217;s column touches on an art form that, to me, is highly underrated:
The fine art of the &#8220;soft sell.&#8221;
Why, might you ask, should [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1301&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/09/29/the-fine-art-of-the-soft-sell-and-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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			<media:title type="html">iStock_000000517812XSmall</media:title>
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		<title>Nonprofit Uses Social Media to Increase Awareness</title>
		<link>http://calibergroup.wordpress.com/2009/09/28/nonprofit-uses-social-media-to-increase-awareness/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/28/nonprofit-uses-social-media-to-increase-awareness/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 13:00:06 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Days of Caring]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[United Way]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1266</guid>
		<description><![CDATA[Think Social Media only works for retail businesses?
Wrong!
It was through Twitter that I stumbled across Stephanie Pendrys, marketing manager for the United Way of Tucson and Southern Arizona. She and her colleagues have been busy gearing for the 2009 United Way Days of Caring event held a couple weeks ago. Kudos to the many volunteers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1266&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/09/28/nonprofit-uses-social-media-to-increase-awareness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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			<media:title type="html">StephColorado_TooClose_toEdge (2)</media:title>
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		<item>
		<title>Back By Popular Demand &#8211; More Boot Camps!</title>
		<link>http://calibergroup.wordpress.com/2009/09/24/back-by-popular-demand-more-boot-camps/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/24/back-by-popular-demand-more-boot-camps/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 23:29:09 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1268</guid>
		<description><![CDATA[In response to the numerous requests we received for more boot camps in October, I give you (drum roll, please):

8 a.m. to noon Oct. 16 (Friday)!
8 a.m. to noon Oct. 17 (Saturday)!
8 a.m. to noon Oct. 22 (Thursday)!
8 a.m. to noon Oct. 23 (Friday)!
8 a.m. to noon Nov. 3 (Tuesday)!
8 a.m. to noon Nov. 4 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1268&subd=calibergroup&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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		<title>Buffalo Exchange &#8211; A Social Media Case Study</title>
		<link>http://calibergroup.wordpress.com/2009/09/22/buffalo-exchange-a-social-media-case-study/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/22/buffalo-exchange-a-social-media-case-study/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 23:27:46 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Buffalo Exchange]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1206</guid>
		<description><![CDATA[Michelle Livingston, Marketing Director for Buffalo Exchange
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1206&subd=calibergroup&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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			<media:title type="html">Livingston SM</media:title>
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			<media:title type="html">Microsoft Word - 2006 CoatsForCubs flier.doc</media:title>
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		<title>Social Media Workshop Highlights the Benefits to Businesses</title>
		<link>http://calibergroup.wordpress.com/2009/09/16/social-media-workshop-highlights-the-benefits-to-businesses/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/16/social-media-workshop-highlights-the-benefits-to-businesses/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:36:25 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1235</guid>
		<description><![CDATA[Caliber superstar Sam Brace gave an enthusiastic and informative presentation on social media this morning to the Northern Pima County Chamber of Commerce at Ventana Medical Systems.
For those of you who haven’t had a chance to attend on of Caliber’s many Smart Marketing Workshops, you can download a PowerPoint of the presentation at CaliberGroup.com.
Caliber’s fearless [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1235&subd=calibergroup&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://calibergroup.wordpress.com/2009/09/16/social-media-workshop-highlights-the-benefits-to-businesses/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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			<media:title type="html">samworkshop</media:title>
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			<media:title type="html">lindaworkshop</media:title>
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		<item>
		<title>Social Media Boot Camp for Beginners</title>
		<link>http://calibergroup.wordpress.com/2009/09/10/social-media-boot-camp-for-beginners/</link>
		<comments>http://calibergroup.wordpress.com/2009/09/10/social-media-boot-camp-for-beginners/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 00:32:06 +0000</pubDate>
		<dc:creator>jsterba</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://calibergroup.wordpress.com/?p=1231</guid>
		<description><![CDATA[The headline says it all.
I&#8217;ve met a lot of you in the community who say you know social media is something you should be using, but you just don&#8217;t know quite how to get started. So we&#8217;ve put together a couple boot camps to help the business community leaders wade into the social media pool [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calibergroup.wordpress.com&blog=5786742&post=1231&subd=calibergroup&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jsterba</media:title>
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