Caliber Pulse

Trends, Tips and Data for Your Marketing Strategies

Nice Chalkbot!

504x_chalkbot_jalopnik_01Cool post at SlipperyBrick.com! According to the blog, Cyclist Lance Armstrong has returned to the 2009 Tour de France to raise awareness of his Livestrong Campaign.

And to cheer him on, Livestrong and Nike teamed up with DeepLocal and StandardRobot to create this robot that paints messages on the Tour de France path.

The best part? You can send your own message of encouragement! Read more »

July 9, 2009 Posted by jsterba | Blogging, Cause-related Marketing, Mobile Marketing, Mobile Phones, Public Relations | , , , | No Comments Yet