The Fine Art of the Soft Sell and Social Media

I’m a huge fan of the Corporate Curmudgeon, a syndicated columnist who appears locally in our Arizona Daily Star doling out wry advice to the green, unsophisticated or just plain clueless employee. Yesterday’s column touches on an art form that, to me, is highly underrated:

The fine art of the “soft sell.”

Why, might you ask, should a marketer/copywriter/pr practitioner/social media guru/flack/hack/car salesmen care to know what a “soft sell” is? Well, my dears, because we as a society are burned out. And when audiences burn out, they shut their ears.