Google: No More “You Already Wrote a Story on That?”

Google has recently added the ability to search news by a journalist’s byline, which could help the savvy PR practitioner improve on his/her message strategy and media relations.

It can be embarrassing to call a reporter about your client’s great new service and find out they covered a similar story in the past week. Not to mention the eye roll you can feel coming over the phone connection as the reporter tells you, “been there, done that.”

Rather than getting caught for not having done your research, you now can search a month’s worth of any journalist’s articles. Doing so enables a savvy PR executive  to craft a story pitch to his/her target reporter – the way it’s supposed to be done.