Buy low, sell high marketing

“Buy low, sell high” applies just as well to market and mind share as it does to stocks.  Astute marketers recognize that the current weakness in economic activity can be turned into an opportunity for growth.

In fact, a recent global survey of chief executives conducted by McKinsey & Company found that 20% of organizations plan to increase their marketing budgets over the next year.  Now, what do these firms know that the 45% planning to reduce budgets don’t?  Simply that advertising investments during a recession can pay off handsomely.