Using URL Shortener Bit.ly for Marketing Efforts

Twitter has done a great job of making Internet users write more concisely with its 140 character rule. It helps that URL shortening services let us share links that may be too long in their original state.

TinyURL and Bit.ly are great ways to condense a link into a small amount of characters for tweeting and retweeting purposes.

The advantage to using Bit.ly is how it doubles as a marketing tool  for departments and companies investing their time and money in Internet marketing and social media.