Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.

Are You Practicing Anti-Social Media?

There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.

A key component for brand survival in the digital world is embracing the spirit of the medium. To be relevant and valued by a digital audience, social media messaging must be current and engaging.

Who Should Manage Your Company’s Social Media?

Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked.

Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.

Is Social Media Right for Your Business?

Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium.

Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?

The 100 Best iPad Apps: Marketers Edition

As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools.

A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the total PC market).

The study also found that the average user spends 1.5 hours per day browsing content and other communication-based apps, and more than 25 percent of all tablet usage is dedicated to web browsing and email.