Best iPad Apps: Business Edition

In the fourth quarter of last year, 52.5 million tablets were sold worldwide, compared to a total of 66 million sold in 2011.  According to a recent report issued by Flurry Analytics, Americans spend 2:38 hours a day using tablets and smartphones. Just 20% of this time is spent surfing the Internet. The remaining 80% is consumed by app usage. In this fast-paced world, are you maximizing your “second screen” time by using the most efficient business apps?

Disney Bends to Social Media Grassroots Opposition

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day. 

Should Businesses Use Instagram?

Like all social media platforms, Instagram allows brands to interact with the public in a social manner. Sharing the culture behind the brand can create a relationship and deepen brand loyalty when the lifestyle of the brand matches that of its customer.  If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.

New Facebook Features

The most intriguing element of  social media management is the ever changing nature which keeps social media marketers on their toes.  We are constantly learning and adapting our social media strategies to best serve our clients.  So far 2013 has been full of changes for social media giant Facebook, including a logo redesign.  Here are 5 of the most recent changes that are likely to impact Facebook brand pages.

Get the Most From Your Next Twitter Chat

The “push-pull” strategy of messaging is well known by most content marketers and PR professionals, but social media platforms such as Twitter now provide opportunities to not only broadcast targeted messaging, but to encourage and engage in direct conversations with their audiences as well. Our social media team recently participated in a highly successful Twitter chat  and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives.