Lots of Great Information to be Heard in November

Whew! Was it me, or did Summer finally blow away today?

Well dig out your comfy sweaters because we have plenty of opportunities for you to learn about marketing, social media and business development this month. (I’ll be the half-awake one with a Venti Zen tea from Starbucks clasped gingerly in both hands!)

Health and Wellness Marketing Group – Marketing Ethics

7:30 -9:30 a.m. Nov. 4

Green Valley/Sahuarita Chamber of Commerce – Social Media Overview

7:30-9 a.m. Nov. 6

Tucson Metropolitan Chamber of Commerce – Social Media Overview

8-10 a.m. Nov. 17

Southern Arizona Architects and Engineers Marketing Association – Separating Brand from Competitors

Noon-1:30 p.m. Nov. 17

Tucson Hispanic Chamber of Commerce – Social Media Overview
11:30 a.m. to 1 p.m. Nov. 19

Public Relations Society of America Southern Arizona Chapter – Social Media Overview for Nonprofits

7:30-11:30 a.m. Nov. 20

There’s Still Room in Saturday Boot Camp for Beginners

The Social Media Boot Camp for Beginners will walk participants through the creation and establishment of three profiles via LinkedIn, Facebook and Twitter; examine the free tools available online that will make managing your profiles easier; and strategies for successful social media communication.

The boot camps will be held 8 a.m. to noon at Caliber’s office on these dates:

Saturday, Oct. 17 (It’s not too late to RSVP for this one if you pay with credit card.)

Thursday, Oct. 22

Tuesday, Nov. 3

Wednesday, Nov. 4

If you’re interested in RSVP’ing, e-mail me at jsterba@calibergroup.com and  I’ll send a breakdown of the costs and discounts available to 501c3 nonprofits and groups of four or more.

The Fine Art of the Soft Sell and Social Media

I’m a huge fan of the Corporate Curmudgeon, a syndicated columnist who appears locally in our Arizona Daily Star doling out wry advice to the green, unsophisticated or just plain clueless employee. Yesterday’s column touches on an art form that, to me, is highly underrated:

The fine art of the “soft sell.”

Why, might you ask, should a marketer/copywriter/pr practitioner/social media guru/flack/hack/car salesmen care to know what a “soft sell” is? Well, my dears, because we as a society are burned out. And when audiences burn out, they shut their ears.

Nonprofit Uses Social Media to Increase Awareness

Stephanie Pendrys, hiking in Colorado

Think Social Media only works for retail businesses?

Wrong!

It was through Twitter that I stumbled across Stephanie Pendrys, marketing manager for the United Way of Tucson and Southern Arizona. She and her colleagues have been busy gearing for the 2009 United Way Days of Caring event held a couple weeks ago. Kudos to the many volunteers who logged in more than 2,600 hours of service in Southern Arizona this year!

Exhausted, Stephanie agreed to answer some quick questions about how she’s using social media to raise awareness.

Back By Popular Demand – More Boot Camps!

In response to the numerous requests we received for more boot camps in October, I give you (drum roll, please):

• 8 a.m. to noon Oct. 16 (Friday)!
• 8 a.m. to noon Oct. 17 (Saturday)!
• 8 a.m. to noon Oct. 22 (Thursday)!
• 8 a.m. to noon Oct. 23 (Friday)!
• 8 a.m. to noon Nov. 3 (Tuesday)!
• 8 a.m. to noon Nov. 4 (Wednesday)!

The Social Media Boot Camp for Beginners will walk participants through the creation and establishment of three profiles via LinkedIn, Facebook and Twitter; examine the free tools available online that will make managing your profiles easier; and strategies for successful social media communication.

Each participant must bring their own laptop with WiFi capabilities to the workshop.

Please contact me at 520-795-4500 or socialmedia@calibergroup.com if you have any additional questions or to RSVP.